Business Innovations




The book chapters draw the literature and practical gap, thus introduce effective and sustainable mitigation solutions through 10 chapters. The scope of the chapters covers a wide range of topics related to consumer behavior and innovation, start with mobile augmented reality, the streaming platform, the e-wallet among generation X, e-wallet among undergraduate students, the ridesharing platform, service quality, innovation capability, security awareness, security issues of online shopping, and end with commercialization. While presenting general information applicable to all instance of emerging research topics, the discussion focuses on the specific constrains faced by the community who are exposed to the innovation and technology challenges and provide discussion on the future research at end of the chapter. 

Additional information

Weight 1 kg
Dimensions 19 × 23 × 1 cm
Research Ecosystem
Universiti Teknologi Malaysia UTM Nexus - Research & Innovation

Office of Deputy Vice Chancellor (Research & Innovation)

DVCRI Profile Johor Bahru Office Kuala Lumpur Office

Higher Institution Centre of Excellence (HI-COE)

Advance Membrane Technology Research Centre - AMTEC Institute of Noise & Vibration - INV Wireless Communication Centre - WCC

Research Institute

Centre of Excellence (COE)

Institute of High Voltage & High Current - IVAT UTM-MPRC Institue for Oil & Gas - IFOG Centre for Artificial Intelligence & Robotics - CAIRO Centre for Engineering Education - CEE Centre for Advanced Composite Materials - CACM Innovation Centre in Agritechnology for Advanced Bioprocessing - ICA Institute of Bioproduct Development - IBD

Service Entity

Research Management Centre - RMC Penerbit UTM Press Centre for Community & Industry Network - CCIN Innovation & Commercialisation Centre - ICC University Laboratory Management Centre - PPMU Institut Sultan Iskandar - UTM-ISI

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