Description
The book chapters draw the literature and practical gap, thus introduce effective and sustainable mitigation solutions through 10 chapters. The scope of the chapters covers a wide range of topics related to consumer behavior and innovation, start with mobile augmented reality, the streaming platform, the e-wallet among generation X, e-wallet among undergraduate students, the ridesharing platform, service quality, innovation capability, security awareness, security issues of online shopping, and end with commercialization. While presenting general information applicable to all instance of emerging research topics, the discussion focuses on the specific constrains faced by the community who are exposed to the innovation and technology challenges and provide discussion on the future research at end of the chapter.Â
