Description
The book titled “Digital Banks: Adoption and Prospects” stands as a culmination of meticulous research endeavours dedicated to unravelling the intricate tapestry of customer behaviour as it pertains to the embrace of digital banking services. Within its pages lies a comprehensive manual illuminating the path to embracing digital banks for customers at large. The book not only encompasses the determinants of adoption intention but also delves into pertinent theories that elucidate the mechanics underpinning the adoption process. Of particular note is the book’s emphasis on the role of environmental concern as a compelling force shaping the intention to adopt digital banking services. This tome serves as an invaluable reference for students, researchers, and professionals alike, seeking a profound grasp of adoption concepts and their contributing dynamics. The authors adroitly fuse theoretical constructs with empirical evidence, endowing this work with applicability for anyone thirsting for enhanced knowledge, especially those keen on broadening their understanding of customer outreach.
