Everyday Experts: How Market Mavens Shape Consumer Choices in the Digital Age

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Description

Everyday Experts explores how market mavens shape consumer choices in the digital age by influencing what people buy, share, and trust. Market mavens are the friends, colleagues, and online community members who always seem to know which products are worth buying, where to find the best deals, and what trends are emerging. More importantly, they enjoy sharing this knowledge to help others make better choices.

This book takes readers inside the world of market mavens, explaining who they are, what motivates them, and why their opinions are often more trusted than advertising. It shows how Market mavens have evolved from face-to-face word-of-mouth advisors into powerful voices.in digital spaces such as social media, online forums, and review platforms. Along the way, the book clearly explains how market mavens differ from influencers, highlighting their authenticity, broad knowledge, and genuine desire to help others. Using real-life examples and easy-to-understand explanations, the book reveals how market. Mavens reduce confusion, save consumers time and money, and quietly shape modern marketplaces. It also looks ahead to the future, exploring how technology, artificial intelligence, and digital communities will continue to expand the influence of these everyday experts.

Research Ecosystem
Universiti Teknologi Malaysia UTM Nexus - Research & Innovation

Office of Deputy Vice Chancellor (Research & Innovation)

DVCRI Profile Johor Bahru Office Kuala Lumpur Office

Higher Institution Centre of Excellence (HI-COE)

Advance Membrane Technology Research Centre - AMTEC Institute of Noise & Vibration - INV Wireless Communication Centre - WCC

Research Institute

Centre of Excellence (COE)

Institute of High Voltage & High Current - IVAT UTM-MPRC Institue for Oil & Gas - IFOG Centre for Artificial Intelligence & Robotics - CAIRO Centre for Engineering Education - CEE Centre for Advanced Composite Materials - CACM Innovation Centre in Agritechnology for Advanced Bioprocessing - ICA Institute of Bioproduct Development - IBD

Service Entity

Research Management Centre - RMC Penerbit UTM Press Centre for Community & Industry Network - CCIN Innovation & Commercialisation Centre - ICC University Laboratory Management Centre - PPMU Institut Sultan Iskandar - UTM-ISI

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